Why a newspaper? What for?
Because it is a form of media that has not been mentioned but is widely read.
I'd disagree. Aside from papers like the Guardian and Times, which probably have fairly high advertising fees, most papers stick to a sort of clique - local areas, focusing on certain cities, appealing to certain political parties. Even the big papers I've mentioned can be considered to have a somewhat 'limited' readership.
But yeah, the stuff I'd advertise isn't really suitable for it. The Network would be more suited for young adult mags, the store for book collector's magazines, whatever they are. xD
I'd need an advertising budget for that, though, and I don't have one. xD That's the publisher's job anyhoo.